LEHI, Utah — Swig has unveiled its newest brand ambassador, Brewzy, a giant coffee cup whose sole mission is convincing Utahns they are not yet drinking enough soda.
The new mascot headlines Swig’s “Drink Mor Soda” campaign, which company officials say was inspired by Chick-fil-A’s famous cows and their decades-long commitment to encouraging Americans to eat anything other than beef.
Brewzy will reportedly appear at Swig locations across Utah, greeting customers in drive-thru lines and reminding them that one dirty soda between breakfast and lunch is “really more of a hydration strategy.”
“Chick-fil-A proved a mascot doesn’t necessarily have to promote its own species,” one Swig representative said. “So having a coffee cup encourage people to drink soda felt pretty natural.”
Early reaction has been positive, particularly among Utah mothers who were already planning to stop at Swig that day anyway.
Brewzy’s official slogan, “DRINK MOR SODA,” will appear on cups, billboards and, presumably, every remaining square foot of Utah County.
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